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Prior to the launch of their series Skin Breathe 3x, Nivea required graphics for their prospective launch event which was to be an activation.

One in which they would have random individuals from within Fourways Mall (JHB) opt in to race down a set track of about 20m.

After which their time and movement gets recorded and they had the option to go head-to-head with a virtual representation of their previous sprint as an avatar on a LED screen spanning the length of the track.