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Around the time of the Netball World Cup 2023 along the N1 could be found a massive OOH billboard, implementing the 3D Naked Eye technique taking the world by storm, from brands such as Nike, Adidas, KFC, Star Wars, Coca-Cola etc.

Telkom approached me for an offering of their own. However, because of the nature of Solar Digital’s epic billboard being front facing rather than curved, the illusion would have to be forced through creating depth into the billboard and a slight horizon line manipulation and tilt.